What is Black Hat SEO?
When we talk about Search Engine Optimization (SEO), the term Black Hat SEO refers to as a set of SEO techniques and tactics that increases a site or page’s rank in various search engines. These are tactics that focus only on search engines activities rather than the human spectators.
These techniques do not usually follow the guidelines set by search engines which is why these tactics can be regarded as unauthorized SEO hacks. However when used strategically, will definitely help improve the ranks of any page or site. When you build a website with SEO in mind, Black Hat SEO should be one of the tactics that you should use if you want quick returns on your websites.
Using Black Hat SEO can be risky but is effective at the same time. Since they do not follow search engines’ terms and conditions, these can possibly result to your website being banned on search engines. But for most experts who are using this SEO tactic, being banned from search engines is somewhat an irrelevant risk since the purpose of building the websites is for quick high website business returns.