The first step in every design is planning and organizing your content. You have to know what are your goals and what are the texts that should be included in your flyer.
You also have to make sure that it’s concise and is easy to read, thus, making the font size bigger. You might also want to color the text with something that goes well with the color scheme of the flyer as a whole. And since the attention span of the readers is very short, you have to put all the required information that can be read in just a split of seconds.
Highlight the contact information such as mobile or telephone numbers, website, and social media pages. Furthermore, if the flyer is for a certain event or a big sale, do not forget to highlight the date, time, and place of the event.
Don’t be afraid to combine the things mentioned when designing a flyer. Mixing all the elements can give your flyer a unique look that will make it stand out. You can make a beautiful typography out of an image or you can make a 3D effect on your texts.
Moreover, bright and bold color palettes such as orange, sky blue, yellow, yellow-green, and etc. can really attract attention from your target audience. Don’t be afraid to add vibrant hues to your design especially if it involves refreshments, food, beach, etc.
On the other hand, a simple and elegant design has its own impact. Keeping the design clean and minimalist makes it more sophisticated.
How to build a user-friendly and attractive website
A website is a collection of documents or pages that can be accessed through the internet. Most organizations around the world have websites where they can market their products or services in an effective and efficient way. Moreover, having a website is the easiest way to promote what the organization has to offer globally without putting much effort and money into it. That’s why building a user-friendly and attractive website should be the first thing to consider to encourage your target audience to visit and use your website often. This means that your website does not only need to look good and attractive but it also needs to be user-friendly so that people can easily operate on it.
Here are some of the things that should be kept in mind in building a user-friendly and attractive website.
1. Make your website URL easier to remember.
URL can be the name of your website (or the name of your organization). Keep it short and simple to make sure that people can easily remember it. So when they need something in the future, the first thing they can think of is going to your website and check if you have what they’re looking for (and you should have what they’re looking for, of course).
2. Secondly, use a smart choice of color palette.
Make sure that you use the right combination of colors so it won’t look messy and overly designed. Check out Color Scheme Designer to guide you in using the right hue for your website. Additionally, make sure that your website is balanced, thus, putting buttons, headers, footers, contents, menus in their right places. There are some website builders that provide plugins which will guide you in putting those items neatly.
3. Use dynamic web fonts
This will let you use other fonts that are not found on your local font book. You don’t have to worry about using 3rd party font stylesheets because most of the users nowadays are using fast internet connections that won’t produce major lag. You can check out Google Webfonts and search among trendy and unique font styles.
4. Include contact information and social media pages on your website.
This will make the people visiting your website more comfortable because they know that there are real people running the website. By providing this information, there’s a higher chance that visitors become customers.
Provide contact forms, customer service numbers, and/or address on your website so that visitors can directly reach out to you. Furthermore, ensure that you provide social media sharing options. This will promote social media marketing by letting your audience share the information with their own networks, thus, gaining more and more visitors every day. This will also help increase your Facebook, Twitter, and Instagram likes.
5. Have a mobile version of your website.
People want things to be handy and that includes using their phones as much as possible. By having a mobile version of your website, it will increase the traffic because there are more users browsing in mobiles.
Dos And Don’ts In Designing Business Cards
In today’s age, everything is better to be digitalized. However, business cards are an exception since there’s something about having it physically. It has been useful in business because it helps the customers remember who you are and what you are offering. However, the business cards providers in the market are increasing in great number. With that, the do’s and don’ts in designing cards should be given importance so that your business card can be exceptional and won’t end up being trashed by your potential clients.
Always remember that simplicity is a beauty. You must only put significant information in your business cards such as the logo of your company, your slogan so that your clients will know what you can do for them, and contact details. Your contact details must include the address where your company is situated, your telephone or cellphone number, your social media profiles, email address and of course your website. It may also be better to choose a design that reflects your brand and use simple fonts that are big enough to be readable.
It will be wise to make use of the back of your card aside from leaving it blank. In business, especially when your business is globally competitive there are other countries that may not understand the English language. For that reason, you can make your information written in Japanese, Chinese, etc. on the other back of your card. Other alternative ways to value the back of your business card is to print a tiny calendar for the succeeding year. It will be useful and will be less likely a trash to the customer.