Why exactly is Instagram Important?
Visual storytelling has been perfectly done by Instagram. With both photos and videos, it has become one of the most popular social media platforms and has attracted a good number of users.
There are hundreds of millions of active Instagram users worldwide. According to studies, the majority of its users are from the younger demographic. 75% of Instagram users are between 15 to 35 years old according to a data collected in 2015.
Part of the reason why Instagram matters is the fact that it grabs the attention of its users at any given time of the day. An estimated 69% of millennials check their Instagram accounts at home. 33% check their Instagram accounts when they wake up, while 39% check their Instagram account when they are about to fall asleep.