With our ever-advancing technology, people find themselves rushing to keep up and adapt to the accelerating pace of technology—shops puts up online store counterparts of their products; businesses are mostly transacted online; advertisements are made in social medias; people are recruited and hired from their linked.in profiles; and much more. Also, gone are the days where most people prefer to huddle in a newsstand to read the daily newspaper since news are already accessible online which is more convenient, efficient and hassle-free. With just some tap or clicks on a computer or a handheld, voila! your latest celebrity gossips, movie updates, weather conditions, sports and entertainment news, job posting and latest news are already made available for the comfort of wherever you prefer you do your reading.
Through advancements in our technologies and social developments, news can spread more rapidly. However, this does not mean that things are made easier for news and media companies. This means that the play table is notched up a little more on the difficult level—competition for coverage is tougher. The internet is a vast, vast realm. For every single search topic, there are thousands or even millions of sites and pages that tackle it. With this number of competitions, your page has to surface from among the competitors. It has to make itself visible.