Why it is important to website owners
Why is Off-Page SEO as valuable as On-Page SEO? Here are top three reasons from your perspective as a website owner:
First and foremost, Off-page SEO pushes your website high up in the Search Engine Results Page (SERP). When you are up there, it is highly likely that your site will be getting the kind of traffic it deserves. Another noteworthy reason is that it enables you to increase your page rank. Thanks to the founders of Google who have devised a system that allows any user to view outcomes of a particular search, from the most relevant down to the not-so-relevant ones. While page rank is just one of the myriad of factors that could influence page ranking, still it has its place in the rankings game. Finally, have you noticed why some celebrities get more offers to appear in all forms of media ads? Exposure has got a lot to do with it. When your site is ranking high up there, it will get more natural links. More users will be visiting your site and still a lot more will mention you in various social media posts. Of course, aside from exposure, it matters too to have a credible site.
It is pretty much analogous to those who advertise in billboards. The higher the billboard, the better it is seen. Think about the number of commuters who will see that billboard on any given day. The one that is strategically located (the one with the unobstructed view) will get noticed by many. In terms of page rank, this simply means that if yours is strategically positioned (i.e., among the topmost), it is highly plausible for your website to get the amount of traffic and exposure you are aiming for.