To be successful in On-Page optimization, you should pay particular attention to the keywords that you choose. This is actually one of the most crucial decisions you are going to make. Keyword gurus advise the use of single words and short phrases (up to four) when cooking up keywords that best describe what your business is all about.
These keyword phrases are also referred to as long-tail. Those engaged in online marketing agree that these phrases will boost your chances of getting discovered by your target market. This is because these phrases are more specific and more personalized. It helps a potential client find you in an instant because the keyword phrase you used is exactly what they used when searching online. For instance, a direct competitor used the keywords “Maryland Therapist” on her website. You, on the other hand, key in “Maryland ADHD Therapist”. In the first example, the business owner would generate leads but will put her in competition with the rest of therapists in the area. Whereas in the second example, the business leads that you get are filtered, quality leads because you have indicated your area of expertise which, in this case, ADHD patients. It is important to put yourself in your audience’s shoes. Ask yourself which keywords a potential client would use when searching for your product or service.
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Here’s a sound advice about keywords. Do not rely too heavily on it and overlook the other components of a successful on-site SEO. While the use of keywords still works, you should be using a mix of all the SEO elements.