Internet marketing is about first impressions. One of the things that can leave either a good or a bad first impression is your website. It is important that you hold a visitor’s attention for the first ten seconds in order to convince them to even find interest to what you are offering. Though written content can help explain what you are offering, a website’s overall look can elicit an emotion and even potentially convert a visitor into a customer.
If you’ll look at the websites ten years ago and compare them to what it is today, you will notice a huge difference. What are the dominant web design trends today?
Let’s head down to the basics of aesthetics first. Today, flat colors have become popular among websites. It appears to continue its popularity even on some of the most popular mobile apps. Next, you also have the importance of both photos and videos. Thanks to HTML5, it is now possible to make use of photos and videos without making the run slow.
It is important that your website is going to match the overall branding that you want to have on your company.
Apart from aesthetics, navigation is important. It is imperative that the site is easy to use for the users. Usability is one of the features that you should always have to check when it comes to designing a website. In relation to functionality, these days, websites need to accommodate the fact that a lot of people are using their mobile phones rather than their laptops or desktops.
80% of internet users now have smartphones, while half of all smartphone users grab their device right after waking up. Mobile friendly device is an important factor in online marketing given the fact that it can affect both your conversion rate and ranking.
As rule of thumb when it comes to having a website, always have a site restore option. This gives you the ability to restore data in case something happens to your website.