Why exactly is video important?
Content is king. We all know that. However, let’s agree that there are different types of content. And these days, people are highly visual. In fact, it is said that videos shared on social media generate 1200% more shares than written content and images combined. Facebook recently announced that views increased from 4 billion views per day to 8 billion views per day all in a span of 7 months.
In addition to this, a video is considered a great factor that can affect your company’s ranking. It is used by top SEO companies in order to allow the website to have a better ranking. As evidence of this trend, companies that invest on video can enjoy 41% more web traffic from search.
Today, blogs include videos in order to enhance the reader’s experience. It can also help explain better the discussion that you’ve written. And since a lot of people are visual learners, a video make your content easier to understand.
It is also a good practice in terms of website design/development to include professionally-made videos on websites. These days, videos are even used as background in web design. This allows companies to showcase their products even better with the use of videos. It has the ability to trigger emotion which can increase sales, or even get more people to engage with the brand.
Unlike before when websites struggle to use videos, HTML5 has allowed websites to integrate videos seamlessly without fear of lagging which can ultimately affect user experience.
If you’ll ask any marketing consultant, video marketing today is a crucial tool that can clinch your market. If do it correctly, it is possible to tell the story of your company. It can help improve your branding and increase your following.
A lot of companies worry that it is an expensive endeavor. In reality, it depends on how you want to approach the video. All you need to do is to do your research. Find a video that you think you can find inspiration from. It really doesn’t have to be complicated.