Professional videos are becoming popular online these days. YouTube, Vimeo, and even Instagram are some popular platforms where you can see these videos.

Over the years, the emergence of videos as means of content has grown in popularity thanks to the changing technology. Drones are becoming cheaper, while high-end cameras with 4K capability are also becoming more and more affordable. These days, it is possible to recreate angles and video editing methods that were only once available to big video production houses.

These days, a bit of knowledge of editing with the aid of an editing software can already go a long way. You can possibly create a viral video that can promote your company, or even give you the content that you need.

Why exactly is video important?

Content is king. We all know that. However, let’s agree that there are different types of content. And these days, people are highly visual. In fact, it is said that videos shared on social media generate 1200% more shares than written content and images combined. Facebook recently announced that views increased from 4 billion views per day to 8 billion views per day all in a span of 7 months.

In addition to this, a video is considered a great factor that can affect your company’s ranking. It is used by top SEO companies in order to allow the website to have a better ranking. As evidence of this trend, companies that invest on video can enjoy 41% more web traffic from search.

Today, blogs include videos in order to enhance the reader’s experience. It can also help explain better the discussion that you’ve written. And since a lot of people are visual learners, a video make your content easier to understand.

It is also a good practice in terms of website design/development to include professionally-made videos on websites. These days, videos are even used as background in web design. This allows companies to showcase their products even better with the use of videos. It has the ability to trigger emotion which can increase sales, or even get more people to engage with the brand.

Unlike before when websites struggle to use videos, HTML5 has allowed websites to integrate videos seamlessly without fear of lagging which can ultimately affect user experience.

If you’ll ask any marketing consultant, video marketing today is a crucial tool that can clinch your market. If do it correctly, it is possible to tell the story of your company. It can help improve your branding and increase your following.

A lot of companies worry that it is an expensive endeavor. In reality, it depends on how you want to approach the video. All you need to do is to do your research. Find a video that you think you can find inspiration from. It really doesn’t have to be complicated.

How to make an effective video campaign?

But of course, not all videos are the same. There are those that can capture more views than others. By having an idea on how to make an effective video campaign, it is possible to maximize its benefits especially if the video is meant to be shared on social media.

The first thing that you have to understand is that a video should tell a story. A video is a form of content, and it should never be blunt about the intention of selling an item. Instead, it is imperative that you stir the right emotion on your audience which makes them want to buy your product or service unconsciously.

There are some videos that don’t promote anything about the company but tackles important events and content that is relevant to your niche. This is a good way to maximize your company’s influence in the niche. For instance, you can make how-to videos or even simple tutorials that can be handy to your audience. Though you are not actually selling anything, you are improving your company’s position in the market as a thought leader.

It is also important to set a budget for your video. Do you plan on hiring professionals? Or maybe, you are just going to shoot using your DSLR and use an editing software later? You want to make sure that you stick to a budget.

Next, you need to decide how long the video is. Are you planning to post the video on Facebook and splice it to be under a minute for Instagram? Or perhaps, you are only making a short video to cater to different platforms. It is a good idea that you place the video on different places from Vimeo to YouTube.

You have to keep in mind that you shouldn’t feed your audience with too much information. It is important that the brain is able to enjoy the visual content. By including a lot of complex information, it is possible that you lessen the impact of the video, therefore decreasing its possible virality on social media.

Though we’ve mentioned that you shouldn’t be hard selling your product in your video marketing strategy, you have to also include a good call-to-action by the end of your video. It can also be placed on the description.

After you’ve made the video, it is always ideal that you choose the right keywords on the description and the title. It is also imperative to include the relevant tags which can make the video easier to find.

The last step in making a video is to make sure that you evaluate the results. How did your audience react to the video? How many views were made? How many shares were made on the video? Were there more people who started asking about the products and services that you offer? These are things that measure the success of a video marketing campaign.


Having a video integrated into your online marketing can be a good thing. It can help you sell your products, not to mention build a reputation in your niche. Over the years, technology has improved significantly and allowed businesses to have an affordable video marketing that fits on their needs.