SEO is more than just for building your own website’s ranking. It can also help protect your company’s reputation.

Reputation management experts are using the same SEO principles in protecting companies from bad reviews. How exactly does it work? In case there’s a bad review made on your company, SEO can help put the site containing bad reviews on the next search result pages, thus minimizing the views and damage that it could potentially do to your company.

There are many benefits that SEO can bring to the table. However, you have to realize that it is crucial for you to also consider its limitations. For one, it can’t necessarily translate to conversion. However, it is a tool that every webmaster should maximize.