1. . Free to create
Social media marketing is free to start. Most social media platforms do not charge you with signup fees. So you should take advantage of it. Admit it or not, this will cost you less compared to the old way of marketing campaign.
2. Social media targets and retargets
In facebook ads, for example, it lets you target facebook users by the pages they like, purchase history, and even their personal information like location, education and so on. Facebook also allows you to install Facebook pixel where you can use it to retarget the users who visit you- users who might get you leads and sales.
3. Boosts sharing
In social media marketing, users have the ability to like and share what you have posted. So the more interesting your post is (something that’s not begging for attention), the more people will likely to share it. This will give you a wider audience because your followers will share it to their networks, who will then share your post with their own followers. With this, you will gain more Facebook likes, Twitter likes, and/or Instagram Likes.
4. Gains valuable information
In social media marketing, it’s easy to listen from your customer’s feedback. You will discover how much the people like or dislike your products and/or services. By this, you can stand out from the competition because you know what your target customers like and these valuable insights will help you make smarter business decisions.
5. . To easily respond and communicate with customers
Studies show that customers appreciate companies or organizations that respond to their questions and/or complaints immediately. Also, if there is a problem with your company’s products or services, with the help of social media marketing you will know it right away by which you can resolve the issues immediately.
6. . They are all on social media, so should you
There exists social media marketing because everyone is already getting social. “Everyone” means from kids to oldies, to your potential customers, and of course, your competitors. And that being said, each of these people is having more than one social media accounts. You don’t want to fall behind, right?