White Hat SEO

Capture the audience with the use of optimization strategies and techniques while following the SEO rules and policies! Improve the search performance of your website with white hat SEO.

What is White Hat SEO?

White Hat SEO pertains to the methods that can improve the search performance of your website on a search engine results page. You should observe the terms of service of the search engine, and you can maintain the integrity of your website by a quality content and service offered, descriptive and keyword-rich Meta tags used, and built a website that is easy to navigate.

Why is White Hat SEO important?

Other than to create a social and sustainable website for your business, White Hat SEO is essential to prevent your website from getting blocked by Google, MSN, Bing and other search engines.

Search engines are a powerful source of traffic to your website, it has the capacity to make a new client discover your site. There are immense consequences from being banned from the search engine, there are no guarantees if your website will be re-enlisted. Imagine all your hard work being banned that will greatly contribute to a decline in your website traffic and business.

White Hat SEO techniques

Quality Content
Search engines are directed to give what it assumes to be the most appropriate website for any given search to the user. A good quality content should be your number one concern, thus build a website with SEO in mind, and offer a unique content writing that can optimize your site.
Structural markup and separate content from presentation
The structure of the mark up should relate to the meanings of words and phrases, this helps the search engines understand the written content of the web page. An appropriate heading elements are important, the SEO will add up weight to the written content within the heading elements.
Titles and Meta Data
It is important to supply pages with appropriate titles and Meta data. Although search engines do not value Meta description and Meta keywords elements, yet it is still essential to use them appropriately. The title bears a lot of weight, it proclaims as to what the written content is, thus you have to make sure that all your page titles represent the written content of the page.
Keyword Research and Effective Keyword Use
Build a website with SEO in mind, the keywords and key phrases can help end users to find your website easily. Do not go for single words, multi-word phrases are the most effective target and much more specific to your product or service. The keywords and key phrases you have researched should be used effectively throughout your website, assign each page 2 to 3 researched keywords.
Quality Inbound Links
Inbound links are links from another website, they are highly recognized by the search engines. Its context is relevant to the content of your website. A number of quality inbound links attached to your site contributes to the rank of your site on the search engine. However, you should be mindful of quality over quantity.